Selling as a CTO
Mark Birch
Principle Startup Advocate
AWS (Amazon Web Services)
While we often think of ourselves as technologists, CTOs and engineering leaders are also in the business of sales. Whether it’s internal stakeholder alignment or selling a startup vision to a technical buyer, the ability to relate to and connect with customers and stakeholders can be a superpower as a CTO. Learn how Mark first got his sales mojo as a technologist when all the sales people in his office quit, and the impact that a customer engaged engineering leader can have by shortening the product feedback cycle, getting product feedback directly from customers. Resources The Startup Founder Sales Series - https://aws.amazon.com/blogs/startups/the-startup-founder-sales-series-an-introduction/ Daniel Pink, To sell is human https://www.amazon.com/dp/B0087GJ8KM/
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