Building vs buying is always a fraught decision. Nominally buying a solution provides more capability and a quicker time to market, but then you have the potential of vendor lock in and being constrained by the limitations of the tool that you chose. And in the engineering world, it’s even harder. While Not Invented Here syndrome is becoming less prevalent, you still need to pick between a ground up implementation or leveraging open source, professional open source and commercial offerings. And then to think about how to incorporate low code APIs and no code solutions into your tech mix in a way that reduces build and maintenance costs without limiting the quality of your final solution. Join us to hear how James thinks about this balance - both as a CEO of a company that buys other peoples software and as the founder of a company that sells its own SaaS solution.